About Jamie

Hi there!

I am a creative and driven individual with a passion for product marketing, strategic development for creative content, audience development for campaigns that drive acquisition, engagement, and adoption.

With a passion for creativity in all forms, I look forward to expanding my ever-growing knowledge with opportunities that allow for experiential learning, collaboration, and innovation. I’m a resourceful self-starter with diverse experiences that include, but aren’t limited to, creative copy writing, marketing, and public relations, customer service, and administrative support. I’m an open-minded problem solver with the ability to improve efficiency, energize teams and environments and sustain a high level of engagement.

I am an avid learner with an inquisitive mindset who adds value and challenges the status quo. I like to think outside the box, inside the box, or even reshape the box, given the opportunity.


Download Resume (.PDF)

CAPABILITIES & CORE COMPETENCIES

Marketing & Promotions • Email, Social Media and Video Content • Client Relations • Adobe Creative Suite • Hootsuite • G Suite • Concur • Salesforce Zendesk • Microsoft Office (Word, Excel, PowerPoint) • Keynote • Google Analytics • WordPress • Squarespace • Mailchimp • Software implementation • Project Management • Product Marketing

Work Experience

One Door | Boston, MA/Remote | April 2023 - Present
Product Marking and Communications Manager
  • Implements strategic go-to-market plans to boost awareness, adoption, and revenue generation for the growing SaaS company. Additionally serves as internal cheerleader for launches and other content materials.
  • Shapes the product's positioning and messaging to be uniquely compelling and generate content to highlight key differentiators. Conduct research on product-market fit to validate and refine target customer segments and buyer personas
  • Collaborates closely with cross-functional teams, including product management, sales, customer success and marketing, to align on the product roadmap, pricing, and go-to-market strategies.
  • Produce enablement materials, blogs, gated pieces, guides and more while writing content for landing pages and website messaging.
  • Analyze marketing and sales data meticulously to measure performance, identify valuable insights, and provide data-driven recommendations for continuous enhancement.
  • Spearheads all content intiatives and implements strategy to engage customers and prospects.
  • Builds foundational product and content marketing processes to benefit the greater teams.

Work Experience

LAIKA | New York, NY | April 2022 - April 2023
Product Marking Specialist
  • Worked across product management, marketing and sales, customer experience, and other teams to drive adoption and success for new products and features.
  • Built the foundations for a customer marketing program including but not limited to product newsletters, a comprehensive customer-facing help desk, a celebratory package, in-app messaging, referral incentives, and more, contributing to the high customer retention rate.
  • Developed product stories and positioning for ideal customer profiles.
  • Provided competitive enablement and positioning for sales teams.
  • Created relevant product content to assist marketing, sales, and customer success teams to communicate each launch’s value proposition to its audience including writing blog posts, shaping panel or webinar topics, recording demo videos, creating decks, updating and creating one-pagers, and more.
  • Spearheaded enablement initiatives for sales and customer experience teams including case studies, testimonial initiatives, and product training resources.
  • Developed GTM strategies surrounding new product features and enhancements.
COMPASS | Greater NYC Area | February 2021 - April 2022
Customer Success Manager
  • Acted as an account manager and client guide to drive up product adoption and client retention.
  • Lead cross-functional operations initiatives to ensure customer satisfaction, business success, and seamless support for clients and staff.
  • Facilitated client onboardings to ensure a smooth transition to the platform and drive up product engagement.
  • Acted as the person of contact in handling complex customer escalation, ensuring day-to-day, high-priority regional issues are resolved.
  • Implemented operational initiatives, including agent on-boarding and assimilation, training and development, and client feedback.
  • Spearheaded creative and strategic initiatives with the product marketing team to improve the experience and drive up product adoption for clients by evaluating the effectiveness of current practices while analyzing data and results.
  • Developed strategic communications, processes, and programs for new product initiatives rollouts for staff and customers.
HF PLANNERS, LLC | Branchburg, NJ | August 2019 - February 2021
Marketing and Writing Assistant
  • Responsible for website updates and managing social media accounts including content creation, research, data tracking and analytics.
  • Prepare marketing materials, decks and campaigns for current and prospective clients.
  • Initiate past project results and competitive case study reviews for shared learnings, team alignment and improved productivity.
  • Utilize demographic, website and data analytics to generate and update weekly blog and monthly newsletter.
  • Oversee and leverage customer management relationship system
  • Prepare account manager with client insights and networking leads
  • Partner with local media to drive magazine and newspaper entry placement, press releases and company publicity.
  • Reconcile marketing budgets and expenses.
  • Write copy for blogs, articles, and videos
UNIVERSITY OF PITTSBURGH | Pittsburgh, PA | January 2019 - August 2019
Event Coordinator and Executive Assistant
  • Supported multiple department executives.
  • Orchestrated meetings and program events from setup to takedown.
  • Utilized social media, designed flyers, drafted email blasts and created pitches to promote events and heighten campus messages and campaigns about course curriculum, newsletters and happenings.
  • Coordinated travel arrangements, hosted guests, procured office supplies and managed high-volume calls and calendars.
  • Collaborated with fiscal manager to maximize budgets and payment process.
SOUTH AVENUE ENTERPRISES | Plainfield, NJ | July 2013 – January 2019
Office Assistant
  • Managed administrative and support services at paper company, liaised between customer and principal.
  • Prioritized and coordinated all aspects of office to ensure customer satisfaction, operational efficiency and maximum productivity.
  • Designed website.
  • Developed inventory tracking system, workload calendar and customer call, inquiry and status log.
NANCY MOSER CASTING | Pittsburgh, PA | September 2017 – December 2017
Office Intern
  • Led, executed and optimized event planning and setup for concerts, festivals and promotional events (up to 5K attendees).
  • Implemented budgets and cost controls for merchandising, catering, and ticket/parking prices. Reconciled expenses.
  • Supported on-set and post-production duties for television, film and commercial shoots.
  • Utilized social media channels to promote projects.
  • Initiated and maintained client relationships, ensured production contract compliance and created video promos for market and event venues and film and television shoots.
31ST STREET STUDIOS | Pittsburgh, PA | September 2017 – December 2017
Production Intern
  • Organized, scheduled and hosted actors and aspects of commercial and TV auditions.
  • Edited and condensed scripts, updated talent cast list sessions and website profiles.
  • Sourced extras talent acted as point of contact for talent agents and scouted locations with casting director.
  • Adjusted constant schedule changes for casting executives and potential talent and responded to more than 100 calls and 50+ emails daily.
NEW EYES FOR THE NEEDY | Millburn, NJ | June 2017 - August 2017
Intern
  • Assumed marketing and public relation responsibilities at startup online recruitment technology solution company.
  • Created promotional content on media platforms to expand digital footprint.
  • Took initiative to drive brand awareness by producing a series of short videos (interviews/commercials/informational) and blogs for website and Facebook.
  • Produced and distributed media releases for news, print and radio.
JOBGETTER & WORKIBLE JOBS | Sydney, Australia | January 2017 – September 2017
Marketing Intern
  • Championed nonprofit by placing volunteers and assisting in projects focused on building brand visibly.
  • Maintained website and social media platforms.
  • Boosted interest and followers by creating videos/video tutorials for PR events, media releases, and website.
ROAD AGENT PICTURES LLC | Los Angeles, CA | May 2016 - August 2016
Production Assistant
  • Recruited by crew member to serve as production assistant on award winning film, Sea Salton (2018).
  • Provided on-set support for talent and crew, including makeup and costume departments, production design and director to complete satisfaction.
  • Assisted with pre-production, sourced costumes and props and located obscure items.
  • Maintained and reconciled expenses within budget.

Education

University of Pittsburgh | Pittsburgh, PA | May 2018
Bachelor of Arts in English, Minor in Film Studies

CAPA Global Education Network | Sydney, Australia | January 2017 - April 2017
Participated in study abroad program that deepened and enriched global and intercultural fluency. Immersed self in culture by interning at online startup staffing technology company. Completed courses including Globalization and the Media, Intercultural Communication and International Business and Productivity


Download Resume (.PDF)